Game & Creative Director.

Shaun Leach – Creative Director, Game Director

Game Director / Shaun Leach

Creative / Game Director

Shaun has been working in the video game industry for over 10 years now. Starting off for key players such as Sony Playstation, Sega and TT Games. He worked at BeefJack as a Game Director, responsible for designing and delivering key projects. Since May 2017, he has continued to work on his own personal portfolio while working with new upcoming game developers and studio’s locally and internationally. Shaun’s team at Game Design Consultancy is orientated around game design and production services.

Experience & Expertise

Games Directed

  • Iron Fish (PC, Steam)
  • Verminator
  • Alien Job Snatchers (Unreleased)
  • Hot Tub Heist
  • Nimball: Rewind
  • Quiz n Win
  • Beat the Buzzwords
  • Mouse Run
  • Chieftain’s Challenge
  • Snowflake
  • MindGames (The Times)
  • Pocket Lotto (Camelot)
  • TreatHouse (Cadbury’s)
  • Surf Ratz (Digital Comic)
  • Roboz
  • Rush Rats

Games Released (Release Management)

  • Heavy Rain
  • LittleBigPlanet
  • inFAMOUS 2
  • Killzone 3
  • LittleBigPlanet 2
  • Resistance 3
  • Uncharted 3: Drake’s Deception
  • God of War: Ghost of Sparta
  • ModNation Racers
  • inFAMOUS
  • MotorStorm: Arctic Edge
  • Uncharted 2: Among Thieves
  • LocoRoco 2

*Credited games featured developed at various studios.

Corporate Video games Directed:

  • Cadbury’s
  • Luma Agency
  • Celtic FC
  • News UK (The Times)
  • Freemantle Media (The X-Factor)
  • Camelot (Pocket Lotto)
  • National Council for Teachers Eduction
  • Homestart
  • IBM
  • Intel
  • Oracle
  • Freemavens
  • Shell
Game / Creative Direction
Game Design, Art Direction, Narrative, Sound, Tech Planning, Mechanics,
Traditional Game Design
Level Editing, Level Designing, Balancing, Prototyping, Developing
Games Marketing
Digital, PR Strategy, Trailers, Content
Business Intergration
Gamifcation, Gamer Psychology, Data Anaylsis & Capture,

Tic Flick: Allan Benassi, Celtic FC

Notable Awards and Achievements

  • Featured in the Financial Times, Gamasutra, Marketing Week, Edge and more
  • Creative Director on Dean Edward’s Iron Fish – the 3rd fastest greenlit game by steam ever!
  • Finalist for Technology entrepreneur UK 2012 (Tech City, London)
  • Creative Director on  Snowflake a game for a charity (Homestart) was nominated for a Tiga award
  • Sold 4 game development businesses, while have run over 6 companies.

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Latest Blog ItemShaun Leach, The art direction checklist

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