Considering Gamification? How do you gamify anyway ?

Gamification has been around now for quite some time, but there are still many people still unsure about it's purpose and application. Common questions like, Can it be used for only internet or web applications? To gamify, is to create something more fun? Gamifying is businesses making promotional or marketing focused games?

Gamification can be used in many different applications than just marketing or collecting user data.

Let's try to explore the definition a little more..

Gamification /ˌɡeɪmɪfɪˈkeɪʃ(ə)n/ noun.   The application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service. "gamification is exciting because it promises to make the hard stuff in life fun"

Google

In other words...

gamification uses psychology & data analysis to solve commercial & non commercial problems.

Game Mechanics Vs Business Process

 

In games we naturally coheres players into doing what we want them do, they have fun with levels of perceived freedom. However the reality often in life, work and often education is that there are very often strict rules on what needs to be performed in order to be rewarded.

Rewards, Progression and Motivation

 

We play games for lots of different reasons, there have been many studies and philosophies on what motivates people in applications and in life and the workplace. Understanding how to encapsulate progression, knowing what's need to stay visually and culturally relevant.

Experience, Interaction and Engagement

 

Understanding and analysing on how users interact with your brand, product or process can reveal methods of optimisation both practicality and intangible. Adapt your business process into an engagng experience targeted by your target audience.

Aligning Objectives

Work starts off by discussing the problem you want to solve, reviewing any brief and documentation. We'll create a roadmap with in house tools, Mapping and identifying targets.

Analysing behaviours; Design

Before proposing any designed solution building a foundation of data and metrics is important. We can also demonstrate how successful the overall project / campaign is going.  

Review and Improvements

Reviewing and understanding user behaviour, understanding new motives and challenges. Similarly to the testing process here we  fine tune and make improvements to reach the goal.

we Gamify ...

Education / Validation

Use our techniques to educate and teach. Harness interactivity and gamification to chart and record user performance.

Building Community

Building an internal or external community around activities gaming, or anything else. We'll help your community have fun and build rention.

Incomplete Orders

Getting a successful sign up or checkout process can be tricky. We'll use gamification strategies and data analyse to start improving things.

Employee Engagement

We build intuitive apps & business processes. Understanding the user psychologies beneath, getting people having fun whilst learning.

Customer Strategy

Helping you get the most from your customer or employee experience. Looking at opportunities and derived business benefits.

Customer Data Capture

Implementing a solid data capture structure for any marketing material is important especially if your building a promotional game.

Learn more

Find out how our game consultants can help solve your gamifcation problems. We other 12 years professional experience we are here to help.

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